A Mischievous Toy Design Company

About Us

Rod Hoffmann

Rod Hoffmann, owner of the Big Eye Studio, has been creating toys since he could tear the wheels off Tonka trucks to make his own custom vehicles. More than 45 years later Rod has mastered the craft of toy design and production by honing his skills on projects for Disney, Marvel, DC, Taco Bell, Coca-Cola, and countless toy companies. During the fast paced 80's he served as VP Creative for Classic Games in Atlanta, a $180 million trading card and game company.

Rod's mischievous spirit balanced with years of proven experience has earned him a worldwide reputation as one of the top toy designer / producers. He's been quoted in How Magazine's 25 great quotes, and awarded countless design awards including a Gold Telly for best Children's commercial over the years. 

Big Eye Studio

The Big Eye Studio specializes in toy design and development. We're a full service toy design company offering:

Ideation and Creative Direction

Product design


Package Design

Engineering and Prototypes


From our studio in Tulsa, we design and direct a full time staff of toy designers, 3D Engineers, sculptors, artists and production facilities in the US, Hong Kong, and China. Think of The Big Eye Studio as your toy and lifestyle brand producer. We can take you from idea to finished product. 

Contact us today!

Client List

The Penny Pack
Wayward Goat
Parris Manufacturing
Big Country Toys

Carbonation Toys
RPS Revolution

Sensation Products
Open Top Bus Company
Fusion Toys

Dragon Grip USA

GUSU Paddle Boards

Animent ScratchnAll
Little House On The Prairie Museum
Family Communications
Patches Kids
Wild Frontier
DC Comics

Featured artist in Play

Contact Us

Drop us a line!

Big Eye Studio

Tulsa, Oklahoma, United States

+1 918 289.3097